Louise Adams

Biography:

Louise Adams is the President of Mulmur Consulting Group, a firm that helps companies create powerful strategies for sustained growth and profitability. She also advises boards on how to enhance customer focus for improved corporate performance. Louise can be reached at ladams@mulmurinc.com.

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Governance

Row of empty chairs in board room

Strategic Marketers Should Sit at the Board Table

by Issue: January / February 2019

Seismic changes in consumer attitudes are taking place in the market, and appointing directors who understand them can pay huge dividends.