Mark Vandenbosch

Biography:

Mark Vandenbosch is Kraft Professor in Marketing at the Ivey Business School at Western University, London, Ontario, Canada. Contact mvandenbosch@ivey.ca

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Strategy

Detail of a portrait of Charles Darwin with selective focus on the eyes.

Survival of the Best Fitted

by , et al.Issue: March/April 2019

To avoid extinction in the Age of Disruption, managers need to know that many evolutionary concepts are misapplied when used to illuminate business strategy