Biography:

Owen Shapiro is President of Shapiro+Raj, a Chicago-based market research firm, and author of Brand Shift: The Future of Brands and Marketing. As a market researcher, strategist and speaker, he has more than 30 years of experience in developing customer insights and market strategy. He holds an MBA from the University of Chicago and has had a career-long interest in helping launch innovative start-up companies, several of which have become well-known brands, including Staples, PetSmart, Sports Authority, Ulta and Five Below. He can be reached at owen.shapiro@comcast.net.