Service Complexity and The Perils of Productization

by Barry Cross, Julie Paquette et al.Issue: January / February 2014

Good service isn’t hard to recognize. It can be seen when an attentive waiter offers a free second serving to patrons……

Creating product addicts

by Ian GordonIssue: January / February 2014

Addiction isn’t always negative. The value proposition of products and the manner in which they are sold and used…

How to leverage the intelligence of the crowd to drive exponential change

by Cheesan ChewIssue: July / August 2013

The wisdom of collectives is prolific and ubiquitous in the world of open innovation, where crowds are tapped to surface……

Making Big Data real: At last, marketers get audience data that matter

by Joseph SexsmithIssue: January / February 2013

Many of the business models used in digital marketing channels are going the way of their counterparts who have become……

The Hershey Company: Aligning inside to win on the outside

by Rick KashIssue: March / April 2012

Changes in the marketplace, if not monitored, can cause serious losses in profit, market share, and in stakeholders'…

The invisible hand of time: How attention scarcity creates innovation opportunity

by Adrian C. OttIssue: March / April 2011

Thinking in terms of time and attention will quickly start to change the way you think about products and services,…

CO-CREATING YOUR BRAND WITH YOUNG WORLD CONSUMER-ENTREPRENEURS

by Mike Dover, Rob Salkowitz et al.Issue: January / February 2011

The powerful combination of youth, technology and rising consumerism across the globe is creating opportunities –…

A Marketing Plan for Turbulent Times

by Tim CalkinsIssue: March / April 2009

Not all that long ago, the acronym KISS was so popular that many executives displayed it on their desks, either embedded……