Marketing
AI Beyond Transactions
Why consumer-facing brands need to proactively deploy generative artificial intelligence as a catalyst for consumer loyalty and trust
Learning from Kellogg’s “Let Them Eat Flakes” Moment
Why brand managers need to be aware that any media opportunity can quickly turn into a media crisis
The Key to a Great Keynote
Why thought leaders and subject matter experts should think again if they see themselves as natural public speakers who don’t need coaching
MindGeek’s risky ESG makeover
Why Canada’s Ethical Capital Partners should read the Ivey Business School case study on Bay Street’s rejection of Ashley Madison
To Metaverse or Not to Metaverse isn’t the Question
Despite the hype, metaverse marketing isn’t a fad that brand strategists can ignore. Here are 6 mistakes to avoid when entering the emerging virtual world marketplace.
Surviving Big Data’s Zombie Apocalypse
Zombies come in various forms, at least in the entertainment world. Sometimes they have magic as their animus, rising…
Unearthing Hidden Customer Value
When it comes to getting the most out of existing customer pools, value-based segmentation can be a valuable key.
Cultivating Virtual Competence
Before deciding the future of remote work, smart managers will fully explore the opportunities COVID-19 exposed by re-thinking the training of virtual employees.
Death of the (Traditional) Salesperson
Even before the COVID-19 pandemic, rethinking B2B sales was required to survive disruptive forces and meet evolving customer expectations.
