March/April 2022

To Metaverse or Not to Metaverse isn’t the Question

by Issue: March/April 2022

Despite the hype, metaverse marketing isn’t a fad that brand strategists can ignore. Here are 6 mistakes to avoid when entering the emerging virtual world marketplace.

Metaverse or Metaworse

by Issue: March/April 2022

Mark Zuckerberg’s brave new world sounds cool—but regulators need to recognize it is being designed by the Facebook culture responsible for creating major social issues

Mobilizing Character

by Issue: March/April 2022

Ukrainian president Volodymyr Zelenskyy is a skilled actor, but that’s not what makes him an invaluable leadership role model for his people and the rest of our troubled world