Neil Bendle

Biography:

Neil Bendle is an Associate Professor of Marketing at the Ivey Business School at Western University, London, Ontario, Canada. Contact nbendle@ivey.ca.

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Strategy

A pair of shoes at a crossroads, one side labelled fact and one side labelled alternative

The Profitability of Proof

by , et al.Issue: May / June 2017

Don’t be fooled by the popularity of alternative facts. The case for having evidence back up corporate claims has never been more compelling.

Strategy

Detail of a portrait of Charles Darwin with selective focus on the eyes.

Survival of the Best Fitted

by , et al.Issue: March/April 2019

To avoid extinction in the Age of Disruption, managers need to know that many evolutionary concepts are misapplied when used to illuminate business strategy